Strength Equipment

Made from tough yet tactile, non-scratch Polyurethane our Performance Urethane plates use competition standards colour-coding and feature a central steel ring to further reinforce their robustness, durability and longevity. Our...

These Olympic Weight Plates have been made from tough yet tactile Polyurethane our PU bumper Plate is designed to stand up to the toughest lifting environments. Our plates have been...

Premium solid end PU Barbells make the perfect addition to any gym or personal training environment. Excellent for performing a wide range of exercises including lunges, squats, rows and deadlifts....

A high performance and economical bumper plate for any training facilit. Quality engineering with a durable smooth black finish, consistent dead bounce and stainless steel insert 200kg Rubber Pack Includes...

The Urban Fitness 20kg Dumbbell Set is perfect for a whole-body workout to help you achieve whatever fitness goals you have, without leaving the house. Work your upper body and...

The Urban Fitness 6 in 1 dumbbell set, is a comprehensive exercise set that can be configured into multiple items, easliy adjustable into a Kettlebell, Pair of Dumbbells, Barbell or...

Introducing the 15 Dumbbells in One Compact Unit, the perfect addition to any home gym. This adjustable set of dumbbells can be adjusted from 4.5kg up to 25kg, allowing you...

Discover the ultimate in weight training convenience with this 21 Dumbbells in One Compact Unit. This adjustable weight set is perfect for home gyms and personal training, allowing you to...

Introducing the Primal Personal Series 25kg Adjustable Dumbbells Storage Rack – the perfect solution for keeping your home gym organised and clutter-free. This compact storage unit is designed to hold...

Introducing the perfect addition to any commercial, home or garage gym - the 3 Tier Dumbbell Rack. This space saving rack is constructed from box steel uprights and is 1...

Introducing the Primal Horizontal 10-Pair Dumbbell Rack, part of the Primal Pro Series storage range. This heavy-duty rack is designed to safely store round commercial dumbbells, with a matte black,...

The Primal Pro Series Barbell Rack is the perfect storage solution for your commercial gym. This heavy-duty rack is made from double-sided, matte black, tubular-steel frame and has hardened-rubber J-Hooks...

Introducing the Primal Pro Series 3 Tier Dumbbell Rack in sleek Matte Black. Elevate your gym organisation with this stylish and functional rack. Designed to hold 15 pairs of dumbbells,...

Take your workout to the next level with the Warhammer Rotating Handle attachment. This efficient design helps maximise the range of motion for rotational exercises, including Rows, Presses and Raises,...

Organise your workout space with the Primal Pro Series 6 Pair Upright Dumbbell Rack. This rack is designed to provide both functionality and protection, ensuring your dumbbells are stored safely...

Introducing the Primal Pro Series 9PC Barbell Rack – the perfect way to store and protect your Olympic barbells. This heavy-duty rack features 9 coated holders to protect your bars,...

Introducing the Primal Pro Series Bumper Plate Rack with Wheels – the perfect solution for keeping your Olympic weight plates safe and organised. This rack features heavy-duty lockable castor wheels...

The Primal Strength Hi-Temp Grain Bumper Plates are the perfect choice for any functional fitness gym. With Olympic colour coded flecks and a smooth, brushed-steel centre with rounded edges, these...

Introducing the Primal Pro Series Hip Thrust Barbell Pad – the ultimate solution for elevating your hip thrust exercises with enhanced comfort. This pad is designed to fit effortlessly over...

Introducing the Primal Pro Series Olympic Disc & Barbell Rack, the perfect storage solution for your home or commercial gym. This heavy-duty rack is part of the Primal Pro Series...

Introducing the Pro Series Deep Dish Olympic Plate Set – a tribute to the timeless "Old School Classic" design while delivering modern durability and functionality. This set of cast iron...

Instinct® Strength is the perfect solution for those looking for a complete workout in a small space. This versatile strength line offers quick and easy adjustments for efficient workouts, perfect...

Instinct® Strength is the perfect solution for those looking for a complete workout in minimal space. With quick and easy adjustments, users of all levels can get a full body...

Our Classic Rubber Barbells are now available in JORDAN Grey, giving you a stylish monochromatic look for your strength training workouts. The barbells feature a brushed steel bar with easy-grip...

The Jordan Rubber Barbell Set Solid Ends with Straight Bars (10-45kg) is the perfect choice for any gym, health club, university, sports club or CrossFit facility. This barbell set features...

Our Dumbbell Bar is the perfect addition to any home or commercial gym. Made from solid steel, it features diamond knurling for extra grip and chrome coated sleeves for commercial...

Introducing the JORDAN Grey Dumbbells, the perfect choice for any gym or home user. These commercial quality dumbbells are available in a range of weights from 1-50kg, with increments of...

Introducing the Jordan Fitness Classic Rubber Dumbbells, the perfect choice for commercial, boutique gyms and home users alike. These dumbbells are suitable for bodybuilding, CrossFit, functional training as well as...

Our Grey Premium Urethane Dumbbells are the perfect choice for any gym, leisure centre or hotel/education facility. With a sleek grey colouring and heat-treated steel core, these dumbbells are coated...

Introducing our brand new for 2019 premium polyurethane dumbbells. These heat-treated steel dumbbells are coated in heavy duty and odourless polyurethane, making them perfect for a comprehensive number of upper-body...

Introducing our toughest barbells yet - the urethane fixed barbells. Perfect for commercial gyms and high-end health clubs/professional sports clubs, these barbells are the strongest you can get in the...

Introducing the world's first Urethane Hex Dumbbells, designed for commercial gyms and CrossFit Boxes. Our Urethane Hex Dumbbells are the most durable on the market, with a premium urethane coating...

Introducing the world's first Urethane Hex Dumbbells, the perfect addition to any commercial gym or CrossFit Box. Our Urethane Hex Dumbbells are designed to provide users with the ultimate workout...

Introducing Our Vibrant Neoprene Studio Dumbbells Set: Add Color and Versatility to Your Workouts! Elevate Your Gym or Home Workouts: Our new Neoprene Studio Dumbbells are the perfect addition to...

Introducing the new and vibrant Jordan neoprene studio dumbbells, designed with a Hex styling for 2022. Perfect for home gyms and fitness studios, these smaller dumbbells are ideal for group...

Introducing the new Jordan Urethane Olympic Plate Sets, the perfect combination of style and durability. Featuring a contemporary twist on the classic design, these discs are made from ultra durable...