Privacy Policy
Last updated: 05.01.2025
This Privacy Policy explains how StrengthX Ltd collects, uses, stores and shares personal information when you visit our website, contact us, request a quotation, place an order, purchase products or services, create an account, subscribe to marketing, or otherwise interact with us.
We are committed to handling personal information responsibly, transparently and in accordance with applicable data protection laws, including the UK General Data Protection Regulation, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations where applicable.
1. Who We Are
This website is operated by StrengthX Ltd (“StrengthX”, “we”, “us” or “our”).
Company name: StrengthX Ltd
Company number: 15543011
Registered office: Unit 10a/B Hepworth Park Industrial Estate, Coedcae Lane, Pontyclun, Wales, CF72 9DX
Email: customerservices@strengthx.co.uk
Telephone: 0333 567 19 20
For the purposes of data protection law, StrengthX Ltd is the controller of the personal information we collect and use, unless we tell you otherwise.
2. How to Contact Us
If you have any questions about this Privacy Policy, how we handle your personal information, or if you wish to exercise your data protection rights, you can contact us using the details below:
Email: customerservices@strengthx.co.uk
Post: StrengthX Ltd, Unit 10a/B Hepworth Park Industrial Estate, Coedcae Lane, Pontyclun, Wales, CF72 9DX
3. Personal Information We Collect
The personal information we collect depends on how you interact with us. This may include the following categories of information.
3.1 Website and Device Information
When you visit our website, we may collect information about your device and how you use the site, including:
- IP address;
- browser type and version;
- device type and operating system;
- time zone and approximate location;
- pages viewed;
- products viewed;
- referring website or marketing source;
- search terms;
- cookie identifiers;
- how you interact with the website.
3.2 Order and Quotation Information
When you request a quote, place an order, make a purchase or communicate with us about products or services, we may collect:
- name;
- business name;
- billing address;
- delivery address;
- email address;
- telephone number;
- order details;
- quotation details;
- payment status and transaction references;
- VAT or company information where relevant;
- delivery, installation or access information;
- customer account details.
3.3 Payment Information
Payments may be processed by third-party payment providers such as Shopify Payments, PayPal, Google Pay, finance providers or other secure payment processors. We do not usually store full card details ourselves. Payment providers may process card details, payment tokens, billing information and fraud prevention data in accordance with their own privacy notices.
3.4 Customer Support and Communication Information
If you contact us, we may collect and store information you provide, including:
- emails, messages, call notes or correspondence;
- photos, videos or documents you send to us;
- product serial numbers;
- warranty, repair, servicing or maintenance details;
- delivery or installation survey information;
- complaint or claim information.
3.5 Marketing Information
If you sign up to receive marketing, make an enquiry, interact with our adverts, or purchase from us, we may collect information about:
- your marketing preferences;
- email engagement, such as opens and clicks;
- advertising interactions;
- products or services you may be interested in;
- purchase history and customer segment information.
3.6 Business Contact Information
Where we deal with business customers, suppliers, contractors, finance providers, manufacturers, installers, service partners or other commercial contacts, we may process business contact details such as names, job titles, business email addresses, business telephone numbers and company details.
4. How We Collect Personal Information
We may collect personal information:
- directly from you when you use our website, contact us, request a quotation, place an order, complete a form or subscribe to marketing;
- automatically through cookies, pixels, tags, analytics tools and similar technologies when you use our website;
- from Shopify and other website, payment, analytics, marketing and fulfilment systems we use;
- from manufacturers, suppliers, delivery partners, installers, engineers, service providers, finance providers or other third parties involved in fulfilling your order or enquiry;
- from public sources, such as Companies House, business websites and professional profiles, where relevant to business-to-business sales and account management.
5. Why We Use Personal Information
We use personal information for the following purposes:
| Purpose | Examples | Lawful basis |
|---|---|---|
| To provide our website | Loading pages, keeping the website secure, remembering basket contents and improving user experience. | Legitimate interests; contract where necessary. |
| To process enquiries and quotations | Responding to product questions, preparing quotes, discussing projects and providing advice. | Legitimate interests; steps before entering into a contract. |
| To process and fulfil orders | Taking payment, confirming orders, arranging delivery, installation, collection, servicing or returns. | Contract; legitimate interests; legal obligations. |
| To provide customer support | Handling service requests, complaints, warranty support, repairs, maintenance and aftersales queries. | Contract; legitimate interests; legal obligations. |
| To manage our business relationship | Account management, supplier communication, commercial follow-up, finance introductions and project coordination. | Legitimate interests; contract. |
| To prevent fraud and protect our business | Order screening, payment checks, website security and dispute handling. | Legitimate interests; legal obligations. |
| To send marketing | Email campaigns, product updates, offers, abandoned checkout reminders and relevant business communications. | Consent where required; legitimate interests for certain business-to-business marketing, subject to your right to opt out. |
| To improve our website and marketing | Analytics, conversion tracking, advertising performance and customer journey analysis. | Consent where required for non-essential cookies; legitimate interests where applicable. |
| To comply with law | Tax records, accounting, legal claims, regulatory obligations and responding to lawful requests. | Legal obligations; legitimate interests. |
6. Marketing Communications
We may use your contact details to send you marketing communications about our products, services, offers, content, events or updates where permitted by law.
You can opt out of marketing at any time by clicking the unsubscribe link in our emails or contacting us at customerservices@strengthx.co.uk.
Even if you opt out of marketing, we may still send you non-marketing communications relating to your order, quotation, account, delivery, service booking, warranty, legal notices or other transactional matters.
7. Behavioural Advertising and Analytics
We may use analytics and advertising tools to understand how customers use our website, measure marketing performance and show relevant advertising. These tools may use cookies, pixels, tags or similar technologies.
Providers we use, or may use, include:
- Shopify;
- Google Analytics;
- Google Ads;
- Meta / Facebook advertising tools;
- Microsoft / Bing advertising tools;
- Klaviyo;
- PayPal;
- Google Pay;
- other payment, marketing, analytics, delivery or website service providers used in the operation of our business.
You can manage cookie preferences through our cookie banner or your browser settings. You can also opt out of some targeted advertising through the relevant platform settings, including Google, Meta/Facebook and Microsoft advertising preference tools.
8. Cookies and Similar Technologies
Cookies are small files placed on your device when you visit a website. We use cookies and similar technologies to operate our website, keep it secure, remember your preferences, enable checkout, understand website performance and support marketing activity.
8.1 Types of Cookies We Use
- Strictly necessary cookies: required for the website to work, including basket, checkout, security, account login and privacy preference functions.
- Performance and analytics cookies: help us understand how visitors use our website and how it performs.
- Advertising and marketing cookies: help us measure advertising performance and show relevant adverts.
- Functionality cookies: help remember preferences and improve your browsing experience.
8.2 Shopify Cookies
Because our website is hosted on Shopify, Shopify may set cookies that are necessary for store functionality, checkout, customer accounts, localisation, analytics and security. Cookie names, purposes and durations may change over time as Shopify updates its platform.
Examples of Shopify cookies may include:
- _secure_session_id — used in connection with navigation through the storefront;
- cart, cart_currency, cart_sig and similar cookies — used in connection with the shopping basket and checkout;
- checkout, checkout_token and similar cookies — used in connection with checkout;
- _shopify_y, _shopify_s and similar cookies — used for Shopify analytics;
- _tracking_consent — used to store tracking preferences;
- secure_customer_sig and similar cookies — used in connection with customer login.
8.3 Managing Cookies
You can control cookies through our cookie banner where available and through your browser settings. Most browsers allow you to block, delete or manage cookies. Blocking some cookies may affect website functionality, including basket, checkout and account features.
For more information about managing cookies, you can visit www.allaboutcookies.org.
9. Sharing Personal Information
We may share personal information where necessary to operate our business, fulfil orders, provide services, comply with law or protect our rights.
This may include sharing information with:
- Shopify and website platform providers;
- payment processors and fraud prevention providers;
- delivery companies, couriers, freight partners and logistics providers;
- manufacturers, suppliers and distributors where needed for order fulfilment, warranty, technical support or product supply;
- installers, engineers, contractors and service partners;
- finance and leasing providers where you ask us to make an introduction or support a finance application;
- marketing, email and analytics providers such as Klaviyo and Google Analytics;
- professional advisers, accountants, insurers, legal advisers and debt recovery providers;
- law enforcement, regulators, courts, government bodies or other parties where required by law or necessary to protect our rights.
We require service providers to handle personal information securely and only for appropriate purposes.
10. International Transfers
Some of our service providers, including Shopify, payment providers, analytics providers and marketing platforms, may process personal information outside the United Kingdom. Where personal information is transferred internationally, we rely on appropriate safeguards where required, such as adequacy regulations, standard contractual clauses, data processing agreements or other lawful transfer mechanisms.
11. How Long We Keep Personal Information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, fulfil orders, manage customer relationships, comply with legal obligations, resolve disputes and protect our business.
Typical retention periods may include:
- Order, invoice and accounting records: usually retained for at least 6 years for tax, accounting and legal purposes.
- Customer support, warranty and service records: retained for as long as needed to manage the product, service, warranty, legal claim or business relationship.
- Marketing records: retained until you unsubscribe or we no longer require them for marketing purposes.
- Website analytics and cookie data: retained according to the relevant cookie or platform retention period.
When personal information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.
12. Your Data Protection Rights
Depending on your location and the circumstances, you may have the following rights:
- the right to access the personal information we hold about you;
- the right to ask us to correct inaccurate or incomplete information;
- the right to ask us to delete personal information in certain circumstances;
- the right to ask us to restrict processing in certain circumstances;
- the right to object to processing in certain circumstances;
- the right to data portability in certain circumstances;
- the right to withdraw consent where processing is based on consent;
- the right to complain to the Information Commissioner’s Office.
To exercise your rights, please contact us at customerservices@strengthx.co.uk. We may need to verify your identity before responding.
13. Complaints
If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the matter.
You also have the right to complain to the UK data protection regulator:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk/make-a-complaint/
14. Children
Our website, products and services are not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to delete it where required.
15. Security
We take reasonable steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. However, no website, system or method of transmission is completely secure, and we cannot guarantee absolute security.
16. Automated Decision-Making
We do not carry out fully automated decision-making that has a legal or similarly significant effect on you.
Some third-party providers, such as payment processors, fraud prevention providers and Shopify, may use limited automated tools to help detect fraud, protect transactions and secure the website.
17. Do Not Track
Some browsers allow users to send “Do Not Track” signals. Because there is currently no consistent industry standard for responding to such signals, our website may not respond to them. You can manage cookies and tracking preferences through our cookie banner and browser settings.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, website, technology, service providers, legal requirements or business operations. The updated version will be posted on this page with a revised “Last updated” date.
19. Contact Information
Questions about this Privacy Policy should be sent to:
StrengthX Ltd
Unit 10a/B Hepworth Park Industrial Estate
Coedcae Lane
Pontyclun
Wales
CF72 9DX
Email: customerservices@strengthx.co.uk
Telephone: 0333 567 19 20