Newest Products

The Performance Series Urethane Bumper Plates are our highest quality Olympic bumper plates, designed to meet the highest standards of Olympic weightlifting. With a machined-steel core and a premium Urethane...

Introducing the new and improved Performance Squat Rack with J-Hooks. This commercial-grade rack is designed to provide maximum stability and durability for all your weightlifting needs. Featuring a new design...

Introducing the Primal Performance Series Standing T-Bar Row – the ultimate piece of equipment for achieving powerful back and upper body strength. Crafted from robust 4mm steel, this remarkable piece...

The Primal Performance Series Steel Olympic EZ bar is the perfect choice for any gym, sports facility, PT studio or home. This heavy duty curl bar is engineered with brass...

The Primal Performance Series Stretch Trainer is the perfect way to prepare your body for a workout and aid in recovery. This stretch trainer is designed to help you prevent...

Introducing the PRIMAL® Performance Series Studio HIIT Bench, a versatile and innovative solution for those seeking the ultimate full workout experience. Designed to cater to the needs of commercial gym...

Train like an Olympian with the Olympic Training Technique Weight Plate. This plate is designed to IWF standard with a 45cm diameter and is available in 2.5kg and 5kg options....

Introducing the Performance Series Urethane Olympic Disc – a testament to quality and functionality for your weightlifting endeavors. This disc is designed with a premium cast polyurethane finish, ensuring not...

Introducing the Primal Performance Series Urethane Straight Barbell Set 5KG - 50KG: Exceptional quality and design for your workout needs. This comprehensive 10-bar set includes barbells ranging from 5kg to...

Introducing the Primal Performance Series Urethane Supercurl EZ Barbell Set 5KG - 50KG: a pinnacle of quality and versatility for your fitness regimen. This comprehensive set includes 10 barbells ranging...

Introducing the ultimate in strength and comfort, our Urethane Injection Moulded Pads are designed to provide maximum support and durability. Featuring a double layer frame paint coating, 3mm steel frame...

Our Performance Series V2.0 Calibrated Weight Plates are the perfect choice for Powerlifting and Strongman athletes. With a slim design to allow for maximum barbell loading, and dual brass plugs...

The Primal Wall Mounted Rope Anchor is the perfect addition to any functional area. This fully welded mount is designed to securely hold any battle rope, and comes with a...

Introducing the 7ft Black Olympic Bar from Primal – the perfect entry-level bar for PT studios and home gyms. This bar is 400kg-rated and has 50mm Olympic ends, a medium/firm...

Introducing the 15 Dumbbells in One Compact Unit, the perfect addition to any home gym. This adjustable set of dumbbells can be adjusted from 4.5kg up to 25kg, allowing you...

Discover the ultimate in weight training convenience with this 21 Dumbbells in One Compact Unit. This adjustable weight set is perfect for home gyms and personal training, allowing you to...

Introducing the Primal Personal Series 25kg Adjustable Dumbbells Storage Rack – the perfect solution for keeping your home gym organised and clutter-free. This compact storage unit is designed to hold...

Introducing the Primal Modular Home Series – an exciting range of home gym products designed to meet the demand for both a home power rack and cable system in one....

Introducing the perfect addition to any commercial, home or garage gym - the 3 Tier Dumbbell Rack. This space saving rack is constructed from box steel uprights and is 1...

The Personal Series Compact Functional Trainer is the perfect addition to any home or private training facility. Expertly designed and engineered, this ultra-smooth dual adjustable pulley machine offers a wide...

The Primal Personal Series HIIT Bench Package is the perfect choice for anyone looking to get the most out of their home workouts. This incredible bundle includes a heavy duty...

Dimensions 170cm x 167cm x 217cm (L x W x H) - inc storage pins Gross weight (kg): 84 Packing size (cm): 124 x 67.5 x 15.5 Product size (cm):...

Primal Personal Series Modular Power Rack Landmine Attachment (PSPR0321) The Primal Personal Series Modular Power Rack Landmine Attachment (PSPR0321) is the perfect addition to your home gym. This landmine attachment...

The Primal Personal Series Leg Press & Hack Squat is the perfect solution for lower body training. Combining the functions of a leg press, hack squat and even calf raise,...

Introducing the Primal Modular Home Series – an exciting range of home gym products designed to meet the demand for both a home power rack and a cable system in...

Key Features Adjustable to 5 positions Integrated handles and wheels for easy movement Max loading capacity of 250KG Gross weight of 32.5KG Net weight of 28.5KG Packing size of 123...

The Primal Modular Home Series is the perfect range of home gym products for those looking to get fit and stay healthy in the comfort of their own home. Our...

Introducing the perfect solution for your home gym needs - the foldable exercise machine with a maximum user weight of 200kg. This machine is designed to be easily stored away...

Experience the classic design and feel of our "Deep Dish" Cast Iron Olympic Weight Plates. These plates are made from high-quality cast iron and feature a durable hammertone paint coating....

Experience the classic design and feel of our "Deep Dish" Cast Iron Olympic Weight Plates. These plates are made from high-quality cast iron and feature a durable hammertone paint coating....

Experience the classic design and feel of our "Deep Dish" Cast Iron Olympic Weight Plates. These plates are made from high-quality cast iron and feature a durable hammertone paint coating....

Introducing the "Deep Dish" Cast Iron Olympic Weight Plates, the perfect addition to any home gym. With an old school classic design and feel, these plates are made from durable...

Experience the classic design and feel of our "Deep Dish" Cast Iron Olympic Weight Plates. These plates are made from high-quality cast iron and feature a durable hammertone paint coating....

Experience the classic design and feel of our "Deep Dish" Cast Iron Olympic Weight Plates. These plates are made from high-quality cast iron and feature a durable hammertone paint coating....

Introducing the "Deep Dish" Cast Iron Olympic Weight Plate Set, the perfect addition to any home gym. This set features an old school classic design and feel, with a durable...

Introducing the Primal Horizontal 10-Pair Dumbbell Rack, part of the Primal Pro Series storage range. This heavy-duty rack is designed to safely store round commercial dumbbells, with a matte black,...

The Primal Upright 10-Pair Hex Dumbbell Rack is the perfect storage solution for any commercial gym. This heavy-duty rack is part of the Primal Pro Series storage range and features...

The Primal Pro Series Barbell Rack is the perfect storage solution for your commercial gym. This heavy-duty rack is made from double-sided, matte black, tubular-steel frame and has hardened-rubber J-Hooks...

Introducing the Primal Performance Series Commercial Fitness Kettlebell Rack – the perfect addition to any gym or fitness studio. This heavy duty rack is designed to hold up to 350kg...

The Primal 20kg Weighted Vest is the perfect tool for athletes looking to take their conditioning to the next level. Engineered for both outdoor and indoor use, the vest has...

Introducing the Primal Pro Series 3 Tier Dumbbell Rack in sleek Matte Black. Elevate your gym organisation with this stylish and functional rack. Designed to hold 15 pairs of dumbbells,...

Take your workout to the next level with the Warhammer Rotating Handle attachment. This efficient design helps maximise the range of motion for rotational exercises, including Rows, Presses and Raises,...

The Primal Pro Series “Be Strong” 4-Needle Olympic Bar is the perfect choice for any serious weightlifter. Engineered to be used as a multi-purpose bar for Power-lifting, Weight-lifting and use...

The Primal "It's Heavy" 4 Needle Steel Olympic Bar is the perfect choice for any serious weight-lifter, power-lifter or functional fitness enthusiast. Engineered with 4-needle bearings for a smooth, reduced...

Introducing the Primal Pro Series 5-Ball Medicine Ball Rack – the perfect storage solution for any fitness environment. This multi-purpose rack offers designated space for both medicine balls and mid-size...

Organise your workout space with the Primal Pro Series 6 Pair Upright Dumbbell Rack. This rack is designed to provide both functionality and protection, ensuring your dumbbells are stored safely...

Introducing the ultimate in strength and durability - our Teflon-Coated Barbell! This barbell is coated in a range of colours and features 8-needle bearings and a brass centre bearing for...

Introducing the new Primal Teflon-Coated Dual “It’s Heavy” 8-Needle Olympic Bar – the UK's first barbell to utilise the same damage-proofing Teflon technology found in household appliances. Engineered for multi-purpose...

Discover the Primal Pro Series 9 Ball Medicine Ball Rack - the perfect space-saving solution for your gym. This vertical rack can store up to 8 medicine balls efficiently, helping...