Newest Products

The Attack Fitness Strength Preacher Curl Bench is an industry leading commercial piece that has been built and tested to the highest of standards of quality. It features a 50...

The Attack Fitness Cable Strength range offers an industry leading selection of commercial machines built and tested to the highest of standards of quality while remaining affordable. The premium contemporary...

The Attack Fitness Cable Strength range offers an industry leading selection of commercial machines built and tested to the highest of standards of quality while remaining affordable. With a premium...

The Attack Fitness Cable Strength range offers an industry leading selection of commercial machines built and tested to the highest of standards of quality while remaining affordable. The premium contemporary...

The Attack Fitness Cable Strength range offers an industry leading selection of commercial machines built and tested to the highest of standards of quality while remaining affordable. With a premium...

The Attack Fitness Benches and Racks range offers an industry leading selection of commercial pieces that have been built and tested to the highest of standards of quality. The Attack...

The Attack Fitness Cable Strength range offers an industry leading selection of commercial machines built and tested to the highest of standards of quality while remaining affordable. With a premium...

The Attack Fitness Cable Strength range offers an industry leading selection of commercial machines built and tested to the highest of standards of quality while remaining affordable. The premium contemporary...

The Attack Fitness Benches and Racks range offers an industry leading selection of commercial pieces that have been built and tested to the highest of standards of quality. The Attack...

The Attack Fitness Benches and Racks range offers an industry leading selection of commercial pieces that have been built and tested to the highest of standards of quality. The Attack...

Introducing the Exigo Selectorized Chest Press – Your Ultimate Pectoral Strength Solution Elevate your fitness journey with the Exigo Selectorized Chest Press, a powerhouse machine meticulously engineered to sculpt and...

Introducing the perfect addition to your home gym: the Heavy Duty Power Rack. This power rack is designed to provide you with a safe and secure workout environment, with a...

Introducing the Primal Performance Series Double Handle Medicine Balls, the perfect addition to any gym, sports team or training environment. These premium rubber medicine balls come with a double handle...

The Primal Performance Series ISO Full Back Row is the perfect machine for any sports facility or commercial gym. Engineered to work in the natural motion of the body, this...

The Primal Performance Series 10-Pair Dumbbell Rack is the perfect storage solution for your commercial fitness facility. This heavy-duty rack is designed to safely store up to 50KG Pro Series...

Make the most of your gym space with this 10 pair Dumbbell upright rack. Suitable for Rubber Dumbbells 1-10kg, this rack is a great addition to any gym where space...

The Primal Performance Series 15KG Olympic Bar is the perfect choice for power-lifting, Olympic-lifting and functional fitness applications. This bar has been engineered with a thinner 25mm diameter and 50mm...

Key Features Adjustable 30-45 degree angle for targeted muscle training Double angle oversized footplate for enhanced stability and varied foot positioning Adjustable safety catchers for secure, confident workouts 5 loadable...

Introducing the Primal Performance Series 4-Station Multi-Stack Gym – your all-in-one fitness solution. This gym is designed for versatility, comfort, and durability, with features such as polyurethane anti-sweat and antibacterial...

Introducing the ultimate in home gym equipment: the 4-Stack Multi-Station. This multi-functional machine is designed to provide a full body workout, with dual pulleys for lat pulldown and low row...

Take your Olympic lifting to the next level with the Primal Performance Series 7.5KG Aluminium Technique Bar. This bar is designed to help you refine your technique and optimise your...

Introducing the Primal "It's Heavy" Steel Dual Olympic 8 Needle Bar, engineered for multi-purpose use in heavy Power-lifting, Olympic-lifting and functional fitness applications. This bar is designed to withstand the...

Introducing the Primal Performance Series 8-Station Multi-Stack Gym – the pinnacle of versatile and exceptional strength training. Crafted with a commitment to excellence, this gym provides a comprehensive workout experience...

The Primal Performance Series Adjustable Ab Bench is the perfect piece of equipment for any gym or performance centre. This tough and durable bench is designed for maximum performance, with...

Introducing the Primal Performance Series Adjustable Bench – a symbol of strength, versatility, and comfort. This bench is designed with precision to enhance your workouts and showcase Primal's commitment to...

Introducing the Primal Performance Series Adjustable High/Low Cable Pulley – the perfect addition to your fitness routine. With 32 adjustable positions on stainless steel roller tubing, a 123kg weight stack,...

Introducing the Primal Performance Series Angled Hack Squat – a revolutionary machine that redefines load capacity standards. With 4 extended bullhorns, tailored adjustability, and anatomical precision, it offers a personalized...

The Performance Series Austin Power Bar is the perfect multi-purpose bar for deadlifting, squatting and benching. With a firm whip and thinner ends to allow more plates on the bar,...

The Primal Performance Series Battle Rope is the perfect tool for a variety of conditioning exercises. Crafted with top-grade material for strength and comfort, the rope is 10m long and...

Introducing the Primal V2 Belt Squat, the ultimate solution for building leg strength and development without the discomfort of traditional barbell squats. Re-engineered to give even more training variety and...

Introducing the 0.15m x 0.15m x 20mm, a high-quality product with a commercial 5-year warranty. This product is lightweight, weighing only 0.34kg, and measures 15 x 15 x 2 cm....

Introducing the 0.5m x 0.15m x 20mm, a high-quality product designed to meet your needs. With a net weight of 1.4kg and product size of 50 x 15 x 2...

Introducing the 0.15m x 0.15m x 40mm, a high-quality product with a 5-year commercial warranty. This product is lightweight, weighing only 0.46kg, and measures 15 x 15 x 4 cm....

Introducing the 0.5m x 0.15m x 40mm, a high-quality product designed to meet your needs. With a net weight of 2.1kg and product size of 50 x 15 x 4...

Transform your gym space with the Primal 40mm EPDM Premium Gym Tile. Our industry-leading premium gym tile is made up of two layers; a high-impact 17mm SBR and a 3mm...

The Primal Performance Series Chin-Up & Dip Frame is the perfect choice for high-traffic commercial gyms. Built with heavy-duty steel and a double powder-coated finish, this frame is designed to...

The Primal Combo Bench is the perfect choice for serious strength athletes. Engineered from heavy gauge commercial grade steel and finished in chip resistant Matte Nero powder coat, this competition...

Introducing the 40kg Heavy Duty Commercial Bag, made in the UK and backed by a one-year full commercial warranty. This bag is designed to be strong and durable, perfect for...

The Primal Pro Series Sissy Squat is the ultimate leg day finisher, designed to isolate the quads and ensure correct technique is used when performing the exercise. The commercial grade...

Introducing the Primal Strength Performance Series Connecting Crossbar, designed to connect multiple Performance Series machines together. This connecting crossbar is made from 2.5mm steel frame thickness and features a stainless...

The Primal Performance Series Dip Attachment is the perfect addition to your home gym. Specifically designed to fit 75mm box steel uprights, this attachment is compatible with our Performance Series...

Introducing the perfect solution for protecting your equipment from high impact drops - our unique rubber gripped base! Sold in pairs, these bases are designed to handle even the toughest...

The Primal Performance Series Dual Arm Functional Trainer is the perfect choice for those looking to take their training to the next level. With its dual pivoting arms that rotate...

Our Freestanding Punchbag is the perfect choice for gyms and homes alike. It is designed for frequent use, with a special formulation foam base that is stronger and more resilient...

The Primal Pro Series Glute Ham Developer (GHD) is the perfect machine for strength and conditioning programmes. It is multi-adjustable for both length and height, allowing trainers to set their...

Discover the ultimate in strength training with the Heavy-duty 4mm Steel Incline T-Bar Row. This robust piece of equipment is designed to help you build muscle and strength with its...

The Primal Performance Series ISO Chest Press is the perfect addition to any commercial gym or sports facility. Engineered to work in the natural motion of the body, this plate-loaded...

The Primal Performance Series ISO Lever Plate-Loading Machine is the perfect addition to any commercial gym or sports facility. This heavy-duty machine has been designed to provide users with a...

The Primal Performance Series ISO Incline Leg Press is the perfect machine for any commercial gym or sports facility. Engineered to move in the body’s natural motion, the ISO Lever...

The Primal Plate-Loading ISO Lever Machines have been designed to work in the natural motion of the body, optimising the isolation of the intended muscle groups. The Machines converge and...