Newest Products

Our Freestanding Punchbag is the perfect choice for gyms and homes alike. It is designed for frequent use, with a special formulation foam base that is stronger and more resilient...

The Primal Pro Series Glute Ham Developer (GHD) is the perfect machine for strength and conditioning programmes. It is multi-adjustable for both length and height, allowing trainers to set their...

Introducing the Primal Performance Series Grey Fleck EPDM 20mm Corner – a flooring solution designed to elevate your fitness space with both functionality and aesthetics in mind. This corner piece...

Introducing the PRIMAL Performance Series Grey Fleck EPDM 20mm Edge – the perfect flooring solution for any gym environment. This edge piece is designed to seamlessly integrate with our 20mm...

Introducing the perfect solution for your flooring needs - 50cm by 50cm lengths with 25cm width, with a black EPDM top layer that bonds to the floor to create a...

PRIMAL Performance Series Grey Fleck EPDM 40mm Edge Discover the ultimate gym flooring solution with the PRIMAL Performance Series Grey Fleck EPDM 40mm Edge. This high-quality gym flooring is designed...

Introducing the Primal 40mm EPDM Premium 1m x 0.5m Gym Tile, the industry-leading premium gym tile. This tile is made up of two layers; a high-impact 36mm SBR and a...

Discover the ultimate in strength training with the Heavy-duty 4mm Steel Incline T-Bar Row. This robust piece of equipment is designed to help you build muscle and strength with its...

The Primal Performance Series ISO Chest Press is the perfect addition to any commercial gym or sports facility. Engineered to work in the natural motion of the body, this plate-loaded...

The Primal Performance Series ISO Lever Plate-Loading Machine is the perfect addition to any commercial gym or sports facility. This heavy-duty machine has been designed to provide users with a...

The Primal Performance Series ISO Incline Leg Press is the perfect machine for any commercial gym or sports facility. Engineered to move in the body’s natural motion, the ISO Lever...

The Primal Plate-Loading ISO Lever Machines have been designed to work in the natural motion of the body, optimising the isolation of the intended muscle groups. The Machines converge and...

The Primal Performance Series ISO Lat Pull-Down is the perfect machine for any sports facility or commercial gym. Engineered to work in the natural motion of the body, this plate-loaded...

The Performance Series Plate-Loading ISO Lever Machines are designed to work in the natural motion of the body, optimising the isolation of the intended muscle groups. The Machines converge and...

The Primal Performance Series ISO Shoulder Press is the perfect machine for any sports facility or commercial gym. Engineered to work in the natural motion of the body, this plate-loaded...

Introducing the Primal Performance Series Kevlar Sandbags – your ultimate partner for the most demanding workouts. Engineered for durability, these sandbags are coated with Kevlar fiber, ensuring they can withstand...

The Primal Performance Series Barbell Holder is the perfect addition to your home gym. This barbell holder fits conveniently on to either side of the rear upright of the Primal...

The Primal Performance Series GLS Cable Row Footplate Attachment is the perfect addition to your Primal Performance Series Rack. This attachment has been designed specifically for performing low cable rows...

Introducing the Primal Performance Series GLS Jammer Connector Bar Attachment, designed to connect to Primal Performance Series GLS V2.0 Jammer Arms. This robust and highly durable attachment is perfect for...

Introducing the Primal Performance Series Jammer Connector Leg Press Footplate, designed to connect to the Primal Performance Series Jammer Connector Bar for performing a leg press as well as a...

The Primal Performance Series Kettlebell Shelf is the perfect addition to your home gym. Compatible with the Primal Performance Series Power Rack and Half Rack, this shelf fits neatly on...

Transform your gym experience with the Primal Performance Series Modular Rack - Mounted Belt Squat Platform. This commercial-grade platform is designed to redefine leg and lower body workouts, providing an...

Introducing the Primal Performance Series Slam Ball Shelf, the perfect addition to your Primal Performance Series Power Rack or Half Rack. This shelf is designed to fit neatly onto the...

Introducing the PRIMAL® Performance Series v2.0 Smith Machine (5 Degree), a commercial-grade machine designed to meet the needs of athletes and gym owners who demand the very best. This Smith...

Introducing the Powerhouse PSWB0156 Squat Rack, the perfect addition to any home gym. This squat rack is designed to provide a safe and secure environment for your workouts. It features...

Introducing the PSWB0160 Power Rack, the perfect addition to any home or commercial gym. This power rack is designed to provide a safe and secure environment for your workouts, with...

Introducing the Powerhouse PSWB0155 Squat Rack, the perfect addition to any home gym. This squat rack is designed to provide a safe and secure environment for your workouts. It features...

Key Features High quality heavy gauge steel frame for superior durability Adjustable non-slip foot plate for secure footing Adjustable height safety pin for added safety Injected shoulder pads for enhanced...

Introducing the Prone/Seal Row Machine, designed to provide you with the ultimate workout experience. This machine is designed with head space for optimum comfort and features a lifetime frame warranty...

Introducing the Primal Performance Series, our new PU studio pump set with rack. This set includes 10 individual PU studio pump sets with storage rack, perfect for any studio or...

The Performance Series Urethane Bumper Plates are our highest quality Olympic bumper plates, designed to meet the highest standards of Olympic weightlifting. With a machined-steel core and a premium Urethane...

Introducing the new and improved Performance Squat Rack with J-Hooks. This commercial-grade rack is designed to provide maximum stability and durability for all your weightlifting needs. Featuring a new design...

Introducing the Primal Performance Series Standing T-Bar Row – the ultimate piece of equipment for achieving powerful back and upper body strength. Crafted from robust 4mm steel, this remarkable piece...

The Primal Performance Series Steel Olympic EZ bar is the perfect choice for any gym, sports facility, PT studio or home. This heavy duty curl bar is engineered with brass...

The Primal Performance Series Stretch Trainer is the perfect way to prepare your body for a workout and aid in recovery. This stretch trainer is designed to help you prevent...

Introducing the PRIMAL® Performance Series Studio HIIT Bench, a versatile and innovative solution for those seeking the ultimate full workout experience. Designed to cater to the needs of commercial gym...

Train like an Olympian with the Olympic Training Technique Weight Plate. This plate is designed to IWF standard with a 45cm diameter and is available in 2.5kg and 5kg options....

Introducing the Performance Series Urethane Olympic Disc – a testament to quality and functionality for your weightlifting endeavors. This disc is designed with a premium cast polyurethane finish, ensuring not...

Introducing the Primal Performance Series Urethane Straight Barbell Set 5KG - 50KG: Exceptional quality and design for your workout needs. This comprehensive 10-bar set includes barbells ranging from 5kg to...

Introducing the Primal Performance Series Urethane Supercurl EZ Barbell Set 5KG - 50KG: a pinnacle of quality and versatility for your fitness regimen. This comprehensive set includes 10 barbells ranging...

Introducing the ultimate in strength and comfort, our Urethane Injection Moulded Pads are designed to provide maximum support and durability. Featuring a double layer frame paint coating, 3mm steel frame...

Our Performance Series V2.0 Calibrated Weight Plates are the perfect choice for Powerlifting and Strongman athletes. With a slim design to allow for maximum barbell loading, and dual brass plugs...

The Primal Wall Mounted Rope Anchor is the perfect addition to any functional area. This fully welded mount is designed to securely hold any battle rope, and comes with a...

Introducing the 7ft Black Olympic Bar from Primal – the perfect entry-level bar for PT studios and home gyms. This bar is 400kg-rated and has 50mm Olympic ends, a medium/firm...

Introducing the 15 Dumbbells in One Compact Unit, the perfect addition to any home gym. This adjustable set of dumbbells can be adjusted from 4.5kg up to 25kg, allowing you...

Discover the ultimate in weight training convenience with this 21 Dumbbells in One Compact Unit. This adjustable weight set is perfect for home gyms and personal training, allowing you to...

Introducing the Primal Personal Series 25kg Adjustable Dumbbells Storage Rack – the perfect solution for keeping your home gym organised and clutter-free. This compact storage unit is designed to hold...

Introducing the Primal Modular Home Series – an exciting range of home gym products designed to meet the demand for both a home power rack and cable system in one....

Introducing the perfect addition to any commercial, home or garage gym - the 3 Tier Dumbbell Rack. This space saving rack is constructed from box steel uprights and is 1...