Newest Products

Introducing the Primal Pro Series 9PC Barbell Rack – the perfect way to store and protect your Olympic barbells. This heavy-duty rack features 9 coated holders to protect your bars,...

The Primal AbMat is the perfect tool for athletes looking to perform effective sit-ups and crunches with greater balance and reduced discomfort. Made from a durable, contoured vinyl material, the...

The Pro Series Ab Slings are the perfect tool for an intense abdominal workout. With a soft, padded centre to protect your arms and a heavy-duty stitched, nylon outer, these...

Introducing the PRIMAL® ISO Lever Plate-Loading Leg Extension Machine, part of our Pro Series and designed to help you reach your full potential and take your leg training to the...

The Primal Adjustable Monolift attachments are the perfect addition to any Performance Series Rig System or Power Rack. With a 300kg weight capacity, these Monolift attachments are designed to safely...

Take your strength training to the next level with the Primal Pro Series Farmers Walk Handles. These heavy-duty handles are designed to effortlessly lift any bar and remove plates, making...

Introducing the Primal Pro Series Bumper Plate Rack with Wheels – the perfect solution for keeping your Olympic weight plates safe and organised. This rack features heavy-duty lockable castor wheels...

Introducing the Primal Pro Series Calibrated Plate Toast Rack – the perfect solution for safely storing and moving calibrated plates. This heavy-duty rack is mounted on commercial wheels, making it...

The Primal Pro Series Cast Kettlebells are the perfect choice for any sports facility, gym or functional box. Precision-engineered using only premium-grade Iron Ore, these kettlebells are designed to stand...

Introducing the perfect storage solution for your home gym or commercial fitness facility. Our V3 Half Rack Shelf is compatible with V3 Half Racks, Performance Walls, PT Pods or Monster...

The Pro Series Double Handle Lat Bar Attachment is the perfect addition to any gym, PT studio or sports facility. This heavy-duty, hardened-chrome bar is covered with 4 premium-rubber grips...

The Pro Series Double Tricep Rope is the perfect addition to any gym, PT studio or sports facility. This heavy-duty, thick black rope is designed to fit all standard carabiner...

Introducing the unique and versatile Balchin Bar, designed and patented by Dr Tom Balchin, founder of the ARNI Stroke Rehabilitation Charity. This bar is licensed solely to Primal Strength Ltd...

Take your training to the next level with these drop pads! Made with high density foam and a durable PVC cover, these pads provide cushioning for high impact drops while...

Introducing the Primal Pro Series Elliptical Trainer – a perfect combination of convenience, comfort, reliability, and aesthetic appeal. Our design focuses on providing an enjoyable experience that ensures proper ergonomics,...

Introducing the Primal Farmers Walk Handles, designed for strongman training, carry and upper body grip work. These heavy-duty handles are one-piece welds and can carry loads of up to 250kg...

The Pro Series Fitness Harness Set is the perfect piece of functional training equipment for power and speed work. This set includes an 'H-shape' body harness with adjustable nylon straps,...

The Primal Home Series Free Standing Hi/Lo Pulley Station with Pull-up Bar is the perfect addition to any home gym. This all-in-one, free-standing cable system is designed for home/garage use...

The Primal Front Facing Lat Pulldown is the perfect machine for targeting the lats and upper back muscles. With its dual lever loading system, adjustable seat and width adjustable, free-floating...

The Commercial Full Power Rack is the perfect choice for sports teams, commercial gyms and PT studios. Built with 11 gauge/3mm laser-cut steel and backed with a lifetime, full commercial-frame...

The Primal Pro Series Functional Trainer is the perfect addition to any commercial training facility. With its heavy duty design and ultra-smooth dual-adjustable pulley, it is sure to stand out....

Introducing the Primal Pro Series GLS Hip Thrust Bar – the world's first barbell designed specifically to elevate your hip thrusts to unprecedented levels of effectiveness and comfort. Crafted with...

The Primal Glute Drive is the ultimate glute, hip drive machine. With adjustable length and angle, an oversized footplate with a non-slip top layer, and an auto-locking belt, this machine...

Introducing the perfect addition to any home gym or small studio: the 144cm x 66cm Space Saving Chrome Bull Horns Barbell. This barbell is designed with a shorter length and...

The Primal Strength Hi-Temp Grain Bumper Plates are the perfect choice for any functional fitness gym. With Olympic colour coded flecks and a smooth, brushed-steel centre with rounded edges, these...

The Primal Pro Series HIIT Air Bike is the perfect conditioning essential for functional training. Experience a truly testing workout that places huge demand on the muscles of the upper...

The Primal HIIT Rowing Machine is the perfect choice for the most robust environments. With its sleek and robust design, this HIIT Rower is ideal for gym floors and functional,...

Introducing the Primal HIIT Skier, the perfect addition to any gym floor or functional, studio and HIIT training space. This sleek and robust design is built to last, with a...

Introducing the HIIT Skier Floor Stand, the perfect addition to your HIIT Skier. This floor stand is designed to make your HIIT Skier free-standing, allowing you to use it anywhere...

Introducing the Primal Pro Series Hip Thrust Barbell Pad – the ultimate solution for elevating your hip thrust exercises with enhanced comfort. This pad is designed to fit effortlessly over...

The Primal Hip Thruster Bench and Floor GHD is the perfect combination for glute exercises, power work and hip extensions. This compact light commercial design is perfect for any PT...

PRIMAL Pro Series Horizontal ISO Chest Press Unlock your true strength potential with the PRIMAL Pro Series Horizontal ISO Chest Press. This top-tier strength equipment solution is designed to provide...

The Primal Pro Series Ionised Black Olympic EZ bar is the perfect choice for any serious weightlifter. Engineered with brass bush bearings, this heavy duty curl bar reduces disc friction...

Introducing the Primal Pro Series Jerk Blocks – the ultimate lifting companion for precision and safety. This complete set offers four adjustable heights, allowing you to tailor your training to...

Introducing the perfect addition to your home gym: the Olympic Bar Holder. This holder is designed to fit racks with box steel section 75x75 and features a 26mm hole for...

The Primal Landmine Stand is the perfect addition to any home or commercial gym. Constructed from high quality steel, it features integrated castor wheels for easy positioning and adjustable height...

Introducing the Primal Pro Series Leg Attachment for the Light Commercial No Gap Bench – your solution for enhanced workouts. This attachment is easy to set-up, adjust and remove, allowing...

Introducing the Primal Pro Series Light Commercial No Gap Utility Bench, the industry-leading, multi-adjustable utility bench that angles from flat to a 90 degree upright position. This overbuilt bench is...

Introducing the perfect storage solution for mats with eyelets - the Heavy-Duty Steel Mat Storage Rack! This heavy-duty steel construction rack is designed to hold up to 40kg of mats...

The Primal Pro Series Max Grip Handles are the perfect addition to any home gym. With five sizes ranging from 24cm to 72cm, you can cover every pull movement required....

The Primal Multi Adjustable Bench with Foot Support is the ultimate piece of equipment for any PT studio or high-end home gym. Crafted from laser cut and robotically welded steel...

Introducing the Primal Pro Series Olympic Chains, a robust set of weight lifting chains designed for elite commercial performance. With each chain weighing 15kg, this pair of chains adds a...

Introducing the Primal Pro Series Olympic Disc & Barbell Rack, the perfect storage solution for your home or commercial gym. This heavy-duty rack is part of the Primal Pro Series...

The Pro Series Swiss Olympic Bar is the perfect multi-purpose bar for any gym, PT studio or home. With both narrow and wide-grip neutral pressing handles, as well as angled-grip...

Introducing Primal Steel Parallettes – the perfect tool for anyone looking to improve their functional strength and physique. Our parallettes are designed with 50 x 50mm box section feet, making...

Introducing the Primal Pro Series Plate Loaded Dual Lever Chest Press – your solution for safe and effective targeting of chest, tricep, and front delt muscles, all while seated comfortably....

The Primal Pro Series Plate Loaded Leg Extension & Prone Leg Curl machine is the perfect addition to your gym. This machine bench features comfortable foam padding with PU covering...

Introducing the Plate Loaded Pullover Machine, designed for use in all commercial fitness environments including PT studios, gyms, and performance centres. This heavy-duty frame is made of powder-coated steel with...

The Commercial Sandbag Stand is the perfect storage solution for the Rebel Camouflage Sandbag Set. With a small footprint, this heavy duty rack is designed to safely store up to...

Introducing the Primal Pro Series Power Squat, the perfect way to engage all of the muscle groups recruited from a barbell squat while providing a much safer risk-free alternative. Reduce...