Newest Products

Introducing the Primal Performance Series 4-Station Multi-Stack Gym – your all-in-one fitness solution. This gym is designed for versatility, comfort, and durability, with features such as polyurethane anti-sweat and antibacterial...

Introducing the ultimate in home gym equipment: the 4-Stack Multi-Station. This multi-functional machine is designed to provide a full body workout, with dual pulleys for lat pulldown and low row...

Take your Olympic lifting to the next level with the Primal Performance Series 7.5KG Aluminium Technique Bar. This bar is designed to help you refine your technique and optimise your...

Introducing the Primal "It's Heavy" Steel Dual Olympic 8 Needle Bar, engineered for multi-purpose use in heavy Power-lifting, Olympic-lifting and functional fitness applications. This bar is designed to withstand the...

Introducing the Primal Performance Series 8-Station Multi-Stack Gym – the pinnacle of versatile and exceptional strength training. Crafted with a commitment to excellence, this gym provides a comprehensive workout experience...

The Primal Performance Series Adjustable Ab Bench is the perfect piece of equipment for any gym or performance centre. This tough and durable bench is designed for maximum performance, with...

Introducing the Primal Performance Series Adjustable Bench – a symbol of strength, versatility, and comfort. This bench is designed with precision to enhance your workouts and showcase Primal's commitment to...

Introducing the Primal Performance Series Adjustable High/Low Cable Pulley – the perfect addition to your fitness routine. With 32 adjustable positions on stainless steel roller tubing, a 123kg weight stack,...

Introducing the Primal Performance Series Angled Hack Squat – a revolutionary machine that redefines load capacity standards. With 4 extended bullhorns, tailored adjustability, and anatomical precision, it offers a personalized...

The Performance Series Austin Power Bar is the perfect multi-purpose bar for deadlifting, squatting and benching. With a firm whip and thinner ends to allow more plates on the bar,...

The Primal Performance Series Battle Rope is the perfect tool for a variety of conditioning exercises. Crafted with top-grade material for strength and comfort, the rope is 10m long and...

Introducing the Primal V2 Belt Squat, the ultimate solution for building leg strength and development without the discomfort of traditional barbell squats. Re-engineered to give even more training variety and...

Introducing the 0.15m x 0.15m x 20mm, a high-quality product with a commercial 5-year warranty. This product is lightweight, weighing only 0.34kg, and measures 15 x 15 x 2 cm....

Introducing the 0.5m x 0.15m x 20mm, a high-quality product designed to meet your needs. With a net weight of 1.4kg and product size of 50 x 15 x 2...

Introducing the 0.15m x 0.15m x 40mm, a high-quality product with a 5-year commercial warranty. This product is lightweight, weighing only 0.46kg, and measures 15 x 15 x 4 cm....

Introducing the 0.5m x 0.15m x 40mm, a high-quality product designed to meet your needs. With a net weight of 2.1kg and product size of 50 x 15 x 4...

Transform your gym space with the Primal 40mm EPDM Premium Gym Tile. Our industry-leading premium gym tile is made up of two layers; a high-impact 17mm SBR and a 3mm...

The Primal Performance Series Chin-Up & Dip Frame is the perfect choice for high-traffic commercial gyms. Built with heavy-duty steel and a double powder-coated finish, this frame is designed to...

The Primal Combo Bench is the perfect choice for serious strength athletes. Engineered from heavy gauge commercial grade steel and finished in chip resistant Matte Nero powder coat, this competition...

Introducing the 40kg Heavy Duty Commercial Bag, made in the UK and backed by a one-year full commercial warranty. This bag is designed to be strong and durable, perfect for...

The Primal Pro Series Sissy Squat is the ultimate leg day finisher, designed to isolate the quads and ensure correct technique is used when performing the exercise. The commercial grade...

Introducing the Primal Strength Performance Series Connecting Crossbar, designed to connect multiple Performance Series machines together. This connecting crossbar is made from 2.5mm steel frame thickness and features a stainless...

The Primal Performance Series Dip Attachment is the perfect addition to your home gym. Specifically designed to fit 75mm box steel uprights, this attachment is compatible with our Performance Series...

Introducing the perfect solution for protecting your equipment from high impact drops - our unique rubber gripped base! Sold in pairs, these bases are designed to handle even the toughest...

The Primal Performance Series Dual Arm Functional Trainer is the perfect choice for those looking to take their training to the next level. With its dual pivoting arms that rotate...

Our Freestanding Punchbag is the perfect choice for gyms and homes alike. It is designed for frequent use, with a special formulation foam base that is stronger and more resilient...

The Primal Pro Series Glute Ham Developer (GHD) is the perfect machine for strength and conditioning programmes. It is multi-adjustable for both length and height, allowing trainers to set their...

Discover the ultimate in strength training with the Heavy-duty 4mm Steel Incline T-Bar Row. This robust piece of equipment is designed to help you build muscle and strength with its...

The Primal Performance Series ISO Chest Press is the perfect addition to any commercial gym or sports facility. Engineered to work in the natural motion of the body, this plate-loaded...

The Primal Performance Series ISO Lever Plate-Loading Machine is the perfect addition to any commercial gym or sports facility. This heavy-duty machine has been designed to provide users with a...

The Primal Performance Series ISO Incline Leg Press is the perfect machine for any commercial gym or sports facility. Engineered to move in the body’s natural motion, the ISO Lever...

The Primal Plate-Loading ISO Lever Machines have been designed to work in the natural motion of the body, optimising the isolation of the intended muscle groups. The Machines converge and...

The Primal Performance Series ISO Lat Pull-Down is the perfect machine for any sports facility or commercial gym. Engineered to work in the natural motion of the body, this plate-loaded...

The Performance Series Plate-Loading ISO Lever Machines are designed to work in the natural motion of the body, optimising the isolation of the intended muscle groups. The Machines converge and...

The Primal Performance Series ISO Shoulder Press is the perfect machine for any sports facility or commercial gym. Engineered to work in the natural motion of the body, this plate-loaded...

Introducing the Primal Performance Series Kevlar Sandbags – your ultimate partner for the most demanding workouts. Engineered for durability, these sandbags are coated with Kevlar fiber, ensuring they can withstand...

The Primal Performance Series Barbell Holder is the perfect addition to your home gym. This barbell holder fits conveniently on to either side of the rear upright of the Primal...

The Primal Performance Series GLS Cable Row Footplate Attachment is the perfect addition to your Primal Performance Series Rack. This attachment has been designed specifically for performing low cable rows...

Introducing the Primal Performance Series GLS Jammer Connector Bar Attachment, designed to connect to Primal Performance Series GLS V2.0 Jammer Arms. This robust and highly durable attachment is perfect for...

Introducing the Primal Performance Series Jammer Connector Leg Press Footplate, designed to connect to the Primal Performance Series Jammer Connector Bar for performing a leg press as well as a...

The Primal Performance Series Kettlebell Shelf is the perfect addition to your home gym. Compatible with the Primal Performance Series Power Rack and Half Rack, this shelf fits neatly on...

Transform your gym experience with the Primal Performance Series Modular Rack - Mounted Belt Squat Platform. This commercial-grade platform is designed to redefine leg and lower body workouts, providing an...

Introducing the Primal Performance Series Slam Ball Shelf, the perfect addition to your Primal Performance Series Power Rack or Half Rack. This shelf is designed to fit neatly onto the...

Introducing the PRIMAL® Performance Series v2.0 Smith Machine (5 Degree), a commercial-grade machine designed to meet the needs of athletes and gym owners who demand the very best. This Smith...

Introducing the Powerhouse PSWB0156 Squat Rack, the perfect addition to any home gym. This squat rack is designed to provide a safe and secure environment for your workouts. It features...

Introducing the PSWB0160 Power Rack, the perfect addition to any home or commercial gym. This power rack is designed to provide a safe and secure environment for your workouts, with...

Introducing the Powerhouse PSWB0155 Squat Rack, the perfect addition to any home gym. This squat rack is designed to provide a safe and secure environment for your workouts. It features...

Key Features High quality heavy gauge steel frame for superior durability Adjustable non-slip foot plate for secure footing Adjustable height safety pin for added safety Injected shoulder pads for enhanced...

Introducing the Prone/Seal Row Machine, designed to provide you with the ultimate workout experience. This machine is designed with head space for optimum comfort and features a lifetime frame warranty...

Introducing the Primal Performance Series, our new PU studio pump set with rack. This set includes 10 individual PU studio pump sets with storage rack, perfect for any studio or...