Primal Strength

Introducing the 0.15m x 0.15m x 20mm, a high-quality product with a commercial 5-year warranty. This product is lightweight, weighing only 0.34kg, and measures 15 x 15 x 2 cm....

Introducing the 0.5m x 0.15m x 20mm, a high-quality product designed to meet your needs. With a net weight of 1.4kg and product size of 50 x 15 x 2...

Introducing the 0.15m x 0.15m x 40mm, a high-quality product with a 5-year commercial warranty. This product is lightweight, weighing only 0.46kg, and measures 15 x 15 x 4 cm....

Introducing the 0.5m x 0.15m x 40mm, a high-quality product designed to meet your needs. With a net weight of 2.1kg and product size of 50 x 15 x 4...

Transform your gym space with the Primal 40mm EPDM Premium Gym Tile. Our industry-leading premium gym tile is made up of two layers; a high-impact 17mm SBR and a 3mm...

The Primal Performance Series Chin-Up & Dip Frame is the perfect choice for high-traffic commercial gyms. Built with heavy-duty steel and a double powder-coated finish, this frame is designed to...

Introducing the 40kg Heavy Duty Commercial Bag, made in the UK and backed by a one-year full commercial warranty. This bag is designed to be strong and durable, perfect for...

The Primal Pro Series Sissy Squat is the ultimate leg day finisher, designed to isolate the quads and ensure correct technique is used when performing the exercise. The commercial grade...

Introducing the Primal Strength Performance Series Connecting Crossbar, designed to connect multiple Performance Series machines together. This connecting crossbar is made from 2.5mm steel frame thickness and features a stainless...

The Primal Performance Series Dip Attachment is the perfect addition to your home gym. Specifically designed to fit 75mm box steel uprights, this attachment is compatible with our Performance Series...

Introducing the perfect solution for protecting your equipment from high impact drops - our unique rubber gripped base! Sold in pairs, these bases are designed to handle even the toughest...

The Primal Performance Series Dual Arm Functional Trainer is the perfect choice for those looking to take their training to the next level. With its dual pivoting arms that rotate...

The Primal Performance Series Commercial Fitness Mat is the perfect addition to any gym, studio or home. Constructed with wipe-clean vinyl covered PVC foam and sealed edges, this mat is...

Our Freestanding Punchbag is the perfect choice for gyms and homes alike. It is designed for frequent use, with a special formulation foam base that is stronger and more resilient...

The Primal Pro Series Glute Ham Developer (GHD) is the perfect machine for strength and conditioning programmes. It is multi-adjustable for both length and height, allowing trainers to set their...

Introducing the Primal Performance Series Grey Fleck EPDM 20mm Corner – a flooring solution designed to elevate your fitness space with both functionality and aesthetics in mind. This corner piece...

Introducing the PRIMAL Performance Series Grey Fleck EPDM 20mm Edge – the perfect flooring solution for any gym environment. This edge piece is designed to seamlessly integrate with our 20mm...

Introducing the perfect solution for your flooring needs - 50cm by 50cm lengths with 25cm width, with a black EPDM top layer that bonds to the floor to create a...

PRIMAL Performance Series Grey Fleck EPDM 40mm Edge Discover the ultimate gym flooring solution with the PRIMAL Performance Series Grey Fleck EPDM 40mm Edge. This high-quality gym flooring is designed...

Introducing the Primal 40mm EPDM Premium 1m x 0.5m Gym Tile, the industry-leading premium gym tile. This tile is made up of two layers; a high-impact 36mm SBR and a...

Discover the ultimate in strength training with the Heavy-duty 4mm Steel Incline T-Bar Row. This robust piece of equipment is designed to help you build muscle and strength with its...

The Primal Performance Series ISO Chest Press is the perfect addition to any commercial gym or sports facility. Engineered to work in the natural motion of the body, this plate-loaded...

The Primal Performance Series ISO Lever Plate-Loading Machine is the perfect addition to any commercial gym or sports facility. This heavy-duty machine has been designed to provide users with a...

The Primal Performance Series ISO Incline Leg Press is the perfect machine for any commercial gym or sports facility. Engineered to move in the body’s natural motion, the ISO Lever...

The Primal Plate-Loading ISO Lever Machines have been designed to work in the natural motion of the body, optimising the isolation of the intended muscle groups. The Machines converge and...

The Primal Performance Series ISO Lat Pull-Down is the perfect machine for any sports facility or commercial gym. Engineered to work in the natural motion of the body, this plate-loaded...

The Performance Series Plate-Loading ISO Lever Machines are designed to work in the natural motion of the body, optimising the isolation of the intended muscle groups. The Machines converge and...

The Primal Performance Series ISO Shoulder Press is the perfect machine for any sports facility or commercial gym. Engineered to work in the natural motion of the body, this plate-loaded...

Introducing the Primal Performance Series Kevlar Sandbags – your ultimate partner for the most demanding workouts. Engineered for durability, these sandbags are coated with Kevlar fiber, ensuring they can withstand...

Introducing the Primal Performance Series Lat Pull Down Bar in striking Black. Take your upper body workouts to the next level with this essential fitness tool. Crafted for performance, the...

The Primal Performance Series Barbell Holder is the perfect addition to your home gym. This barbell holder fits conveniently on to either side of the rear upright of the Primal...

The Primal Performance Series GLS Cable Row Footplate Attachment is the perfect addition to your Primal Performance Series Rack. This attachment has been designed specifically for performing low cable rows...

Introducing the Primal Performance Series Jammer Connector Leg Press Footplate, designed to connect to the Primal Performance Series Jammer Connector Bar for performing a leg press as well as a...

The Primal Performance Series Kettlebell Shelf is the perfect addition to your home gym. Compatible with the Primal Performance Series Power Rack and Half Rack, this shelf fits neatly on...

Transform your gym experience with the Primal Performance Series Modular Rack - Mounted Belt Squat Platform. This commercial-grade platform is designed to redefine leg and lower body workouts, providing an...

Introducing the Primal Performance Series Slam Ball Shelf, the perfect addition to your Primal Performance Series Power Rack or Half Rack. This shelf is designed to fit neatly onto the...

Introducing the PRIMAL® Performance Series v2.0 Smith Machine (5 Degree), a commercial-grade machine designed to meet the needs of athletes and gym owners who demand the very best. This Smith...

Introducing the Powerhouse PSWB0156 Squat Rack, the perfect addition to any home gym. This squat rack is designed to provide a safe and secure environment for your workouts. It features...

Introducing the PSWB0160 Power Rack, the perfect addition to any home or commercial gym. This power rack is designed to provide a safe and secure environment for your workouts, with...

Introducing the Powerhouse PSWB0155 Squat Rack, the perfect addition to any home gym. This squat rack is designed to provide a safe and secure environment for your workouts. It features...

Key Features High quality heavy gauge steel frame for superior durability Adjustable non-slip foot plate for secure footing Adjustable height safety pin for added safety Injected shoulder pads for enhanced...

Introducing the Prone/Seal Row Machine, designed to provide you with the ultimate workout experience. This machine is designed with head space for optimum comfort and features a lifetime frame warranty...

Introducing the Primal Performance Series, our new PU studio pump set with rack. This set includes 10 individual PU studio pump sets with storage rack, perfect for any studio or...

The Performance Series Urethane Bumper Plates are our highest quality Olympic bumper plates, designed to meet the highest standards of Olympic weightlifting. With a machined-steel core and a premium Urethane...

Introducing the new and improved Performance Squat Rack with J-Hooks. This commercial-grade rack is designed to provide maximum stability and durability for all your weightlifting needs. Featuring a new design...

Introducing the Primal Performance Series Standing T-Bar Row – the ultimate piece of equipment for achieving powerful back and upper body strength. Crafted from robust 4mm steel, this remarkable piece...

The Primal Performance Series Steel Olympic EZ bar is the perfect choice for any gym, sports facility, PT studio or home. This heavy duty curl bar is engineered with brass...

Introducing the PRIMAL® Performance Series Studio HIIT Bench, a versatile and innovative solution for those seeking the ultimate full workout experience. Designed to cater to the needs of commercial gym...

Train like an Olympian with the Olympic Training Technique Weight Plate. This plate is designed to IWF standard with a 45cm diameter and is available in 2.5kg and 5kg options....