Primal Strength

Introducing the Primal Performance Series Urethane Straight Barbell Set 5KG - 50KG: Exceptional quality and design for your workout needs. This comprehensive 10-bar set includes barbells ranging from 5kg to...

Introducing the Primal Performance Series Urethane Supercurl EZ Barbell Set 5KG - 50KG: a pinnacle of quality and versatility for your fitness regimen. This comprehensive set includes 10 barbells ranging...

Introducing the ultimate in strength and comfort, our Urethane Injection Moulded Pads are designed to provide maximum support and durability. Featuring a double layer frame paint coating, 3mm steel frame...

Our Performance Series V2.0 Calibrated Weight Plates are the perfect choice for Powerlifting and Strongman athletes. With a slim design to allow for maximum barbell loading, and dual brass plugs...

The Primal Wall Mounted Rope Anchor is the perfect addition to any functional area. This fully welded mount is designed to securely hold any battle rope, and comes with a...

Introducing the 15 Dumbbells in One Compact Unit, the perfect addition to any home gym. This adjustable set of dumbbells can be adjusted from 4.5kg up to 25kg, allowing you...

Discover the ultimate in weight training convenience with this 21 Dumbbells in One Compact Unit. This adjustable weight set is perfect for home gyms and personal training, allowing you to...

Introducing the Primal Personal Series 25kg Adjustable Dumbbells Storage Rack – the perfect solution for keeping your home gym organised and clutter-free. This compact storage unit is designed to hold...

Introducing the Primal Modular Home Series – an exciting range of home gym products designed to meet the demand for both a home power rack and cable system in one....

Introducing the perfect addition to any commercial, home or garage gym - the 3 Tier Dumbbell Rack. This space saving rack is constructed from box steel uprights and is 1...

The Personal Series Compact Functional Trainer is the perfect addition to any home or private training facility. Expertly designed and engineered, this ultra-smooth dual adjustable pulley machine offers a wide...

Primal Personal Series Modular Power Rack Landmine Attachment (PSPR0321) The Primal Personal Series Modular Power Rack Landmine Attachment (PSPR0321) is the perfect addition to your home gym. This landmine attachment...

The Primal Personal Series Leg Press & Hack Squat is the perfect solution for lower body training. Combining the functions of a leg press, hack squat and even calf raise,...

Introducing the Primal Modular Home Series – an exciting range of home gym products designed to meet the demand for both a home power rack and a cable system in...

The Primal Modular Home Series is the perfect range of home gym products for those looking to get fit and stay healthy in the comfort of their own home. Our...

Introducing the Primal Horizontal 10-Pair Dumbbell Rack, part of the Primal Pro Series storage range. This heavy-duty rack is designed to safely store round commercial dumbbells, with a matte black,...

The Primal Upright 10-Pair Hex Dumbbell Rack is the perfect storage solution for any commercial gym. This heavy-duty rack is part of the Primal Pro Series storage range and features...

The Primal Pro Series Barbell Rack is the perfect storage solution for your commercial gym. This heavy-duty rack is made from double-sided, matte black, tubular-steel frame and has hardened-rubber J-Hooks...

Introducing the Primal Performance Series Commercial Fitness Kettlebell Rack – the perfect addition to any gym or fitness studio. This heavy duty rack is designed to hold up to 350kg...

Introducing the Primal Pro Series 3 Tier Dumbbell Rack in sleek Matte Black. Elevate your gym organisation with this stylish and functional rack. Designed to hold 15 pairs of dumbbells,...

The Primal Pro Series “Be Strong” 4-Needle Olympic Bar is the perfect choice for any serious weightlifter. Engineered to be used as a multi-purpose bar for Power-lifting, Weight-lifting and use...

The Primal "It's Heavy" 4 Needle Steel Olympic Bar is the perfect choice for any serious weight-lifter, power-lifter or functional fitness enthusiast. Engineered with 4-needle bearings for a smooth, reduced...

Introducing the Primal Pro Series 5-Ball Medicine Ball Rack – the perfect storage solution for any fitness environment. This multi-purpose rack offers designated space for both medicine balls and mid-size...

Organise your workout space with the Primal Pro Series 6 Pair Upright Dumbbell Rack. This rack is designed to provide both functionality and protection, ensuring your dumbbells are stored safely...

Introducing the ultimate in strength and durability - our Teflon-Coated Barbell! This barbell is coated in a range of colours and features 8-needle bearings and a brass centre bearing for...

Introducing the new Primal Teflon-Coated Dual “It’s Heavy” 8-Needle Olympic Bar – the UK's first barbell to utilise the same damage-proofing Teflon technology found in household appliances. Engineered for multi-purpose...

Discover the Primal Pro Series 9 Ball Medicine Ball Rack - the perfect space-saving solution for your gym. This vertical rack can store up to 8 medicine balls efficiently, helping...

Introducing the Primal Pro Series 9PC Barbell Rack – the perfect way to store and protect your Olympic barbells. This heavy-duty rack features 9 coated holders to protect your bars,...

The Primal AbMat is the perfect tool for athletes looking to perform effective sit-ups and crunches with greater balance and reduced discomfort. Made from a durable, contoured vinyl material, the...

The Pro Series Ab Slings are the perfect tool for an intense abdominal workout. With a soft, padded centre to protect your arms and a heavy-duty stitched, nylon outer, these...

Introducing the PRIMAL® ISO Lever Plate-Loading Leg Extension Machine, part of our Pro Series and designed to help you reach your full potential and take your leg training to the...

The Primal Adjustable Monolift attachments are the perfect addition to any Performance Series Rig System or Power Rack. With a 300kg weight capacity, these Monolift attachments are designed to safely...

Take your strength training to the next level with the Primal Pro Series Farmers Walk Handles. These heavy-duty handles are designed to effortlessly lift any bar and remove plates, making...

Introducing the Primal Pro Series Bumper Plate Rack with Wheels – the perfect solution for keeping your Olympic weight plates safe and organised. This rack features heavy-duty lockable castor wheels...

The Primal Pro Series Cast Kettlebells are the perfect choice for any sports facility, gym or functional box. Precision-engineered using only premium-grade Iron Ore, these kettlebells are designed to stand...

Introducing the perfect storage solution for your home gym or commercial fitness facility. Our V3 Half Rack Shelf is compatible with V3 Half Racks, Performance Walls, PT Pods or Monster...

Introducing the Primal Pro Series Dip Attachment, designed to fit 75mm box steel uprights and specifically designed for our V2/V3 Half and Full Racks, our Performance Wall, our folding squat...

The Pro Series Double Tricep Rope is the perfect addition to any gym, PT studio or sports facility. This heavy-duty, thick black rope is designed to fit all standard carabiner...

Take your training to the next level with these drop pads! Made with high density foam and a durable PVC cover, these pads provide cushioning for high impact drops while...

Primal's ECO Matting is the perfect addition to any gym, whether it's a commercial facility, personal training studio, or a premium home gym. Our matting is made from a combination...

Introducing the Primal Farmers Walk Handles, designed for strongman training, carry and upper body grip work. These heavy-duty handles are one-piece welds and can carry loads of up to 250kg...

The Pro Series Fitness Harness Set is the perfect piece of functional training equipment for power and speed work. This set includes an 'H-shape' body harness with adjustable nylon straps,...

The Primal Front Facing Lat Pulldown is the perfect machine for targeting the lats and upper back muscles. With its dual lever loading system, adjustable seat and width adjustable, free-floating...

The Commercial Full Power Rack is the perfect choice for sports teams, commercial gyms and PT studios. Built with 11 gauge/3mm laser-cut steel and backed with a lifetime, full commercial-frame...

The Primal Pro Series Functional Trainer is the perfect addition to any commercial training facility. With its heavy duty design and ultra-smooth dual-adjustable pulley, it is sure to stand out....

Introducing the Primal Pro Series GLS Hip Thrust Bar – the world's first barbell designed specifically to elevate your hip thrusts to unprecedented levels of effectiveness and comfort. Crafted with...

The Primal Glute Drive is the ultimate glute, hip drive machine. With adjustable length and angle, an oversized footplate with a non-slip top layer, and an auto-locking belt, this machine...

Introducing the Primal Pro Series Half Power Rack with Smith Machine and Lat Pull Down/Low Row. This commercial grade power rack is designed to be the perfect all-round combo for...

Introducing the perfect addition to any home gym or small studio: the 144cm x 66cm Space Saving Chrome Bull Horns Barbell. This barbell is designed with a shorter length and...

The Primal Strength Hi-Temp Grain Bumper Plates are the perfect choice for any functional fitness gym. With Olympic colour coded flecks and a smooth, brushed-steel centre with rounded edges, these...