Primal Strength

The Primal Pro Series HIIT Air Bike is the perfect conditioning essential for functional training. Experience a truly testing workout that places huge demand on the muscles of the upper...

The Primal HIIT Rowing Machine is the perfect choice for the most robust environments. With its sleek and robust design, this HIIT Rower is ideal for gym floors and functional,...

Introducing the Primal HIIT Skier, the perfect addition to any gym floor or functional, studio and HIIT training space. This sleek and robust design is built to last, with a...

Introducing the HIIT Skier Floor Stand, the perfect addition to your HIIT Skier. This floor stand is designed to make your HIIT Skier free-standing, allowing you to use it anywhere...

Introducing the Primal Pro Series Hip Thrust Barbell Pad – the ultimate solution for elevating your hip thrust exercises with enhanced comfort. This pad is designed to fit effortlessly over...

The Primal Hip Thruster Bench and Floor GHD is the perfect combination for glute exercises, power work and hip extensions. This compact light commercial design is perfect for any PT...

PRIMAL Pro Series Horizontal ISO Chest Press Unlock your true strength potential with the PRIMAL Pro Series Horizontal ISO Chest Press. This top-tier strength equipment solution is designed to provide...

The Primal Pro Series Ionised Black Olympic EZ bar is the perfect choice for any serious weightlifter. Engineered with brass bush bearings, this heavy duty curl bar reduces disc friction...

The Primal Sandwich J-hooks are the perfect choice for protecting your treasured barbells against surface damage. Manufactured from 6mm thick steel sheets and an ultra high density polyurethane insert, these...

Introducing the Primal Pro Series Jerk Blocks – the ultimate lifting companion for precision and safety. This complete set offers four adjustable heights, allowing you to tailor your training to...

Introducing the perfect addition to your home gym: the Olympic Bar Holder. This holder is designed to fit racks with box steel section 75x75 and features a 26mm hole for...

The Primal Landmine Stand is the perfect addition to any home or commercial gym. Constructed from high quality steel, it features integrated castor wheels for easy positioning and adjustable height...

Introducing the Primal Pro Series Leg Attachment for the Light Commercial No Gap Bench – your solution for enhanced workouts. This attachment is easy to set-up, adjust and remove, allowing...

Introducing the Primal Pro Series Light Commercial No Gap Utility Bench, the industry-leading, multi-adjustable utility bench that angles from flat to a 90 degree upright position. This overbuilt bench is...

Introducing the perfect storage solution for mats with eyelets - the Heavy-Duty Steel Mat Storage Rack! This heavy-duty steel construction rack is designed to hold up to 40kg of mats...

The Primal Pro Series Max Grip Handles are the perfect addition to any home gym. With five sizes ranging from 24cm to 72cm, you can cover every pull movement required....

The Pro Series Multi-Grip Lat Pull-Down Bar is the perfect addition to any gym, PT studio or sports facility. This heavy-duty bar is designed to provide maximum comfort and safety...

Introducing the Primal Pro Series Olympic Chains, a robust set of weight lifting chains designed for elite commercial performance. With each chain weighing 15kg, this pair of chains adds a...

Introducing the Primal Pro Series Olympic Disc & Barbell Rack, the perfect storage solution for your home or commercial gym. This heavy-duty rack is part of the Primal Pro Series...

The Pro Series Swiss Olympic Bar is the perfect multi-purpose bar for any gym, PT studio or home. With both narrow and wide-grip neutral pressing handles, as well as angled-grip...

Introducing Primal Steel Parallettes – the perfect tool for anyone looking to improve their functional strength and physique. Our parallettes are designed with 50 x 50mm box section feet, making...

Introducing the Primal Pro Series Pin Select Lat Pulldown Seated Row, a versatile and essential addition to your fitness facility. With its dual functionality, this machine seamlessly transitions from lat...

Introducing the Primal Pro Series Plate Loaded Dual Lever Chest Press – your solution for safe and effective targeting of chest, tricep, and front delt muscles, all while seated comfortably....

Introducing the Plate Loaded Pullover Machine, designed for use in all commercial fitness environments including PT studios, gyms, and performance centres. This heavy-duty frame is made of powder-coated steel with...

The Commercial Sandbag Stand is the perfect storage solution for the Rebel Camouflage Sandbag Set. With a small footprint, this heavy duty rack is designed to safely store up to...

Introducing the Primal Pro Series Power Squat, the perfect way to engage all of the muscle groups recruited from a barbell squat while providing a much safer risk-free alternative. Reduce...

The Primal Pro Series Power Bag is the perfect addition to any functional space, box or commercial gym. With its unique camouflage design and heavy-duty, non-rip construction, this Power Bag...

The Primal Prone Row Attachment Bench is the perfect addition to any home gym. This compact, versatile and durable bench can be adjusted for incline or decline bench pulling exercises,...

Introducing the Pro Series recumbent fitness bike, the perfect combination of comfort and convenience. This commercial-grade bike is designed to be smooth, durable, and extremely comfortable. The black frame is...

The Pro Series Revolving Double-Handle Close-Grip Attachment is the perfect addition to any gym, PT studio or sports facility. This premium attachment is designed to fit all standard carabiner clips...

Introducing the Pro Series Safety Straps, designed to fit the Pro Series Full Rack. These full commercial straps are perfect for spotting users during heavy lifts and protect bars when...

Introducing the ultimate in fitness equipment: the Oversized Tube Frame Gas Powered Adjustable Seat Height Dual Bar Placement with Injection Moulded Pads. This state-of-the-art machine is designed to provide a...

The Primal Strength Micro Change Plates are the perfect addition to any Olympic or power lifting routine. Crafted from laser-engraved stainless steel, this 8 plate set (4 pairs) comes in...

Take your functional fitness to the next level with the PRIMAL Performance Series Speed Rope with Steel Handles. This high-quality skipping rope is designed to help you unleash your true...

Take your squats to the next level with the Primal Squat Ramps. These fully welded steel ramps are designed to increase your range of motion and improve your squat. The...

Take your squats to the next level with the Primal Squat Ramps. These fully welded steel ramps are designed to increase your range of motion and improve your squat. The...

Introducing the Primal Performance Series Squats Stands, the perfect addition to any gym or performance centre. Our full commercial, heavy-duty squat stands are designed to take loads of up to...

The Primal Stand Alone Landmine is the perfect addition to any gym, PT studio or functional space. With its heavy-duty 10mm steel base and full 360 degree range of motion...

The Primal Standing Dual Scott & Preacher Curl Bench is the perfect addition to any home or commercial gym. With a choice of 45 or 90 degree injected moulded arm...

The Pro Series Revolving Handle Straight Bar Attachment is the perfect addition to any gym, PT studio or sports facility. This heavy-duty, hardened-chrome bar is covered with premium-rubber grips for...

The UK-made Commercial Premium Prowler is the perfect functional item for commercial gyms, sport facilities and functional fitness boxes. This Prowler is designed to be used as a conditioning tool...

The Primal Pro Series Upright Bike is the perfect combination of comfort, convenience, and durability. With its easy adjustments, bright LED screens, turbo cooling fan, high density foam seats, challenging...

The Primal Strength Plate-Loading ISO Lever Machines are designed to work in the natural motion of the body, optimising the isolation of the intended muscle groups. The Machines converge and...

Introducing the Primal Pro Series Viking Press Clean & Jerk Pro Bar Attachment, now with New Style Bearing Handles! Upgrade your workout routine with this versatile attachment designed for both...

The Primal Pro Series Wall Mounted Chin-Up Frame is the perfect solution for any commercial gym, sport facility or home that has limited space or height. This multi-grip chin-up frame...

Introducing the Primal Pro Series Wooden Gym Rings, the perfect fitness tool for versatile workouts. Whether you're indoors or outdoors, these rings provide endless exercise possibilities. The set includes 4-meter...

The Commercial Wooden Plyobox is the perfect addition to any functional gym, box or training facility. This heavy-weight box is CNC precision-manufactured and comes flat-packed with pre-drilled holes and a...

The Performance Series Balance Trainer is the perfect addition to any home gym or fitness space. With premium construction for unmatched durability, it can handle intense workouts with ease. Its...

Introducing the Pro Series Deep Dish Olympic Plate Set – a tribute to the timeless "Old School Classic" design while delivering modern durability and functionality. This set of cast iron...

The Pro Series Rubber Olympic Discs are the perfect addition to any premium gym or sports facility. With a unique tri-grip design, these discs are aesthetically superb and have smooth,...